Apple’s Tim Cook takes on crucial new role: Global ambassador
Now that Tim Cook is shedding the yoke of running Apple Inc., he can devote more time to an increasingly crucial role: acting as the company’s global ambassador. In announcing his new job as executive chairman, Apple said that Cook’s work will include engaging policymakers around the world, a task that holds new importance for the iPhone maker against a backdrop of US-China trade friction and rising geopolitical tensions from the Iran war. While newly anointed Chief Executive Officer John Ternus works to further Cook’s work and embed AI into Apple’s devices, Cook will tread a thin line between Washington and Beijing as the world’s two largest economies vie for supremacy. His new assignment extends the corporate diplomacy that defined his 15 years leading the iPhone maker.